MasterClass

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  • MasterClass
  • Documentary

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16
16x1
Introduction
Episode overview
Meet your new instructor: fashion icon and branding genius Diane von Furstenberg. Diane explains the goals of her MasterClass and the importance of acting with intention in your life.
16x2
Discovering the Industry
Episode overview
Why do you want to be a designer? Diane challenges you to answer this question and gives advice on how to establish a foothold in the fashion industry.
16x3
Developing Your Product - Part 1
Episode overview
Learn how to find inspiration for your designs. Art, nature, and color can all play a part in how your brand differentiates itself in the marketplace.
16x4
Developing Your Product - Part 2
Episode overview
Learn how to position your product and brand within the market. Learn why your product needs to “stand” for something, and why your own perspective as a consumer is critical.
16x5
Product and Market Research
Episode overview
Diane explains the importance of market research, how to identify gaps in product offerings, and ways to measure up your competition.
16x6
Building Your Brand DNA
Episode overview
From logos and names to building your brand portfolio, Diane breaks down how to craft your brand DNA.
16x7
Taking Your Brand Into The World
Episode overview
Diane shares how she builds brand loyalty, communicates her brand’s story, and selects models.
16x8
Connecting With Your Consumer
Episode overview
Learn how to identify your consumers and build relationships with them. Brand loyalty depends on how deeply your consumer values your brand.
16x9
Using Social Media
Episode overview
Social media has changed the way fashion brands interact with their consumers. Diane shares the best ways to approach marketing on these platforms.
16x10
Brand Extensions
Episode overview
Careful collaborations can drive your brand's growth. Diane shares her techniques for selecting brand partnerships, and avoiding pitfalls.
16x11
Student Session: Catherine
Episode overview
Diane and a student discuss inspiration, influences, and career dreams.
16x12
Student Session: Danny
Episode overview
Diane talks to a rising designer about the roles of influences and muses.
16x13
Diane’s Journey - Part 1
Episode overview
Diane didn't go to fashion school, but she opened the industry’s doors anyway. Find out how she learned about the industry, advertising, and the power of the image in her early career.
16x14
Diane’s Journey - Part 2
Episode overview
Diane discusses how she launched—and re-launched—her iconic wrap dress.
16x15
Mental Toughness
Episode overview
Diane discusses failure and the importance of being true to yourself.
16x16
Diane’s Third Act
Episode overview
In the final lesson, Diane shares her philosophy and encourages you to get started designing your brand—and your life.
16x17
Bonus Chapter: Philanthropy and Giving Back
Episode overview
In this bonus chapter, Diane discusses her philanthropy and why she believes there’s nothing more important than generosity.

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