MasterClass

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  • MasterClass
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152x1
Meet Your Instructors: The Duffer Brothers
Episode overview
Matt and Ross Duffer share highlights from their journey to creating the hit TV series "Stranger Things" and provide an overview of their class.
152x2
How to Develop a TV Series Idea
Episode overview
The idea is everything. Matt and Ross share their process for coming up with one you’ll love: Seek inspiration, brainstorm, and embrace the importance of a “core drive.”
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Conceiving the Idea for “Stranger Things”
Episode overview
In this case study, Matt and Ross walk you through the first brainstorming documents from the concept that would become the hit TV series "Stranger Things."
152x4
Writing Demo: How to Write a Logline
Episode overview
Get an exclusive look into how Matt and Ross collaborate as they conceive a logline for a fake "Stranger Things" spin-off.
152x5
The Duffer Brothers’ Writing Approach
Episode overview
It’s important to develop good writing habits as you begin to flesh out your series idea. The brothers share their tips for holding themselves accountable, staying disciplined, and finishing their scripts.
152x6
Expanding on the Idea
Episode overview
Using never-before-seen documents from the "Stranger Things" concept development, Matt and Ross walk you through their “blue-skying” process for building out and improving ideas.
152x7
Character Development
Episode overview
Matt and Ross teach you how to develop ideas for characters and how to introduce the most essential character arcs in your pilot script.
152x8
Setting and Worldbuilding
Episode overview
The world of "Stranger Things" is one of its most engaging aspects. Matt and Ross discuss how they developed the setting for the series by drawing inspiration from films, games, and their own childhood.
152x9
Developing a Season Arc
Episode overview
fter you have settled on a series idea, an important next step is building a season arc. Matt and Ross share how they ideated an arc for "Stranger Things" and how the character arcs converge into the overarching story.
152x10
Writing Your Story Outline
Episode overview
Outlining is a sacred step for Matt and Ross. In this lesson, explore the brothers’ two-step outlining process—and see how they used that process to build the "Stranger Things" pilot. Plus, learn how they approach opening hooks and story beats.
152x11
Building Your Final Outline
Episode overview
Once your first outline is ready, your “scaffolding” is in place. Learn how to build on your previous work to create a final outline for a pilot that skillfully integrates storylines and conflict.
152x12
Starting Your Pilot Script
Episode overview
In this lesson, learn to convert your final outline into a pilot script and get an inside look at how Matt and Ross built the "Stranger Things" pilot, originally called “Montauk.”
152x13
The Elements of a Script: Description, Action & Dialogue
Episode overview
Using the screenplay for the film "Panic Room" as a case study, plus examples from their own work, Matt and Ross unpack the key elements of a script: description, action, and dialogue. They also address scene transitions and character voices.
152x14
Writing Demo: How to Write a Hook
Episode overview
Continuing their imaginary Steve and Dustin spin-off concept, Matt and Ross demonstrate how they write an opening hook, and showcase their process for brainstorming, outlining, and scriptwriting under extreme time constraints.
152x15
Getting to the Pitch
Episode overview
The brothers discuss how they initially navigated the pitching process without Hollywood connections. Learn tips for finding representation and getting your script noticed.
152x16
The “Stranger Things” Pitch
Episode overview
Using materials they created when they pitched "Stranger Things," Matt and Ross cover the most important components to include in a pitch and share advice on how to practice.
152x17
You’ve Sold Your Script. Now What?
Episode overview
Matt and Ross share what they learned from developing "Stranger Things" after it was greenlit, including how they worked in writers’ rooms and created multiple seasons.
152x18
"Stranger Things" Season 4 Behind the Scenes
Episode overview
In their class send-off, Matt and Ross offer an inside look at what it was like to develop Season 4 of the hit TV series in the midst of the COVID-19 pandemic.
152x1
Meet Your Instructor
Episode overview
Kris Jenner opens up about her branding journey, starting with her family’s reality show, “Keeping Up With the Kardashians,” and discusses how to apply what she’s learned toward building your personal brand.
152x2
Create Your Personal Branding Story
Episode overview
Your branding journey starts with a solid narrative. Kris discusses how to create your personal branding story by figuring out what you want to say, how you want to present yourself, and how you’ll project your brand to the rest of the world.
152x3
Kris: A Brand Is Born
Episode overview
Learn about Kris’s childhood and why she felt she was always destined to become a mom—and a brand icon. Kris also shares her early branding inspirations and the spark that led her to pursue entrepreneurship.
152x4
“Keeping Up With the Kardashians” How It Started
Episode overview
Get an inside look at how Kris launched her family’s reality TV show. Kris talks about how it all came to be, how they learned the reality TV ropes, and how she and her family embraced the show’s success.
152x5
Consider Your Target Audience
Episode overview
The next step in your branding journey is figuring out the audience you want to attract. Kris gives insight into how to find your followers, and shares why connecting with them is key to your brand’s growth.
152x6
Social Media: Owning It
Episode overview
Kris and her family are experts when it comes to harnessing the power of social media. She offers tips on what you should bring into focus—and what to avoid—when creating your personal brand’s online presence.
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Visual Storytelling
Episode overview
Visual storytelling is an essential step in creating visibility and awareness. Learn how to make your personal brand seen and heard using tools such as memorable visual messaging, attention-grabbing hashtags, and impactful logos.
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Monetize Your Brand
Episode overview
Once you establish a successful personal brand, you may want to cash in on it. Kris talks about ways you can make your brand profitable: doing sponsored posts, forming brand collaborations, or creating a product that represents your brand.
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Case Studies Kardashian Jenner Family Brands
Episode overview
Kris walks you through how she and her family created individual product brands. She also offers guidance on launching your own ventures by staying true to your core values and creating spin-offs that authentically represent you.
152x10
How It’s Going: Handling Fame
Episode overview
Becoming instant celebrities forced Kris and her family to quickly learn how to handle fame—and its challenges. Kris’s daughter Khloé joins her to discuss how they navigated stardom and share ideas for staying grounded and focused.
152x11
You’re Doing Amazing, Sweetie
Episode overview
Kris wraps up her class by sharing her own road map, which led to a life of joy and gratitude. If you’re feeling hesitant or unsure of whether to take the leap into personal branding, Kris shares words of encouragement to get you started.

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