Business Wars

It’s 2009 and in a modest suburban home, a monetary revolution is beginning. It’s called bitcoin and it arrives with a whimper. There’s just no compelling reason to swap dollars for this worthless digital token. But then, a wannabe crime lord spots bitcoin’s potential and enacts a plan to filthy rich.

It’s 2011, and Tyler and Cameron Winklevoss are trying to move on from their legal battle with Mark Zuckerberg over who created Facebook. And their nemesis is about to derail the twins’ dreams again. But then a chance encounter on the dance floor catapults them into crypto.

It’s 2013 and bitcoin’s gaining traction at last. But just as crypto reaches for credibility, bitcoin is blindsided by high-profile arrests, corporate collapses and multi-million-dollar hacks.But as the leading lights of the bitcoin industry crash and burn, Coinbase senses a chance to cash in on the failures of others.

It’s 2015 and Coinbase is out to carve up the crypto scene with its new exchange. But it’s about to face strong headwinds in the form of state regulators, banks, and the Winklevoss twins’ new startup Gemini. And as Coinbase’s growth slows, CEO Brian Armstrong faces pressure to abandon crypto.

It’s the mid-2010s and a new blockchain called Ethereum is shaking up crypto. It’s the creation of nineteen-year-old Vitalik Buterin, and it’s inspiring a flood of new digital coins and a gold rush for crypto. But as millions of investors buy crypto for the first time, Coinbase feels the strain.

It’s 2017, and after months of sky-high price rises, the crypto bubble is about to burst. But as scammers and investor panic crash the market, the Winklevoss twins’ nemesis Mark Zuckerberg is making moves. He’s planning a push into crypto designed to put Facebook at the center of global finance.

Cryptocurrency has transformed dramatically since Satoshi Nakamoto introduced Bitcoin to the world more than a decade ago. Today, crypto has become a hot investment and, in recent years, an irreverent staple of Internet culture. But questions about its sustainability and volatility make it difficult to predict just how far these virtual currencies are able to go. And while some countries are embracing crypto with open arms, others are trying to stamp it out. For more on how crypto works and its influence around the world, we spoke with Gian Volpicelli, a journalist at Wired UK and author of “Cryptocurrency: How Digital Money Could Transform Finance.” He's breaking down everything you need to know about how this virtual currency works and where it's going from here.