Business Wars

It’s December 2008, and two friends and fellow tech entrepreneurs, Garrett Camp and Travis Kalanick, can't get a taxi. Camp’s already obsessed with the idea of a service that summons a private driver with the push of a button, but now Kalanick gets the appeal. Together, they'll build Uber, and do whatever it takes to reign supreme. Meanwhile, recent college grads John Zimmer and Logan Green channel their shared passion for the environment into the creation of a carpooling startup for long rides. But pretty quickly, they realize they need to service short trips, too, and Lyft is born. But in order to succeed, they have to convince people to jump in a car with a complete stranger. And, they’ll have to go up against Uber in a battle for ridesharing supremacy.

It's the late '90s, and Travis Kalanick is hanging out in his dorm room at UCLA. He’s having a file-sharing party with his friends that leads to his first business. But Kalanick’s forced to grow up quickly as he learns that naïveté can cost you millions and Silicon Valley investors aren’t all they’re cracked up to be. Logan Green finds inspiration while stuck in horrible LA traffic and adopts a new anti-car ethos that will shape Lyft’s mission. And on the East Coast, John Zimmer learns how to woo customers — a skill he’ll translate into startup success.

It's 2013, and Lyft's CEO John Zimmer is hosting a little celebration for drivers when some very unwelcome interlopers turn up to crash the party. Uber’s Travis Kalanick wants to destroy Lyft at any cost, and he's willing to do what it takes to outmaneuver his competitor and steal its riders and drivers — even if it means playing dirty. Lyft decides to stick to its environmentalist roots and focus on a new ridesharing feature it hopes will woo customers away. Until Uber beats them to the punch, and drives its rival to the brink of collapse.

Uber is facing blowback from all directions — the taxi industry, riders, and the most important man in tech: Apple's Tim Cook. Uber’s been engaged in some disreputable activity, and it's finally catching up with them. Lyft forges ahead and forms a new alliance to fight back against Uber's growing global footprint. But Uber will once again outmaneuver its competitor.

February 2017, Super Bowl Sunday. Uber CEO Travis Kalanick is taking a black car home when he gets in an altercation with the driver. LIttle does he know, the entire exchange has been captured on a dashcam recording. And when it goes viral, Kalanick will have to fight for his reputation — and his job. Lyft, meanwhile, spies an opening. As sexual harassment scandals plague their rival and users move to #DeleteUber, John Zimmer and Logan Green finally have a chance to really capitalize on their “good guy” reputation.

New CEO Dara Khosrowshahi is cleaning house after the departure of Travis Kalanick. But after a disappointing IPO, Khosrowshahi has to boost the company’s ailing financials andfight against lawmakers who are siding with aggrieved drivers. Then COVID-19 hits. Uber and Lyft are faced with a crisis that could alter ridesharing forever. Khosrowshahi leans into Uber Eats, while John Zimmer and Logan Green struggle to keep their dream alive.

Uber and Lyft have made their mark as very different brands. Lyft was born out of a need for more environmentally friendly rideshare options. And is also seen as the “friendlier” of the two companies. While Uber’s former CEO, Travis Kalanick built a reputation for ruthlessness, sexual harassment and “bro culture.” Still, both companies have seen protests from their drivers, who’ve demanded benefits and better pay for countless hours spent on the road. So how much has Uber and Lyft’s company culture affected their business up until now? And what will the future hold for these tech giants? For some answers, we hear from New York Times Technology Reporter Mike Isaac. Isaac is also the author of the book, “Super PUMPED: The Battle for Uber.” He’ll talk about his reporting on Kalanick, Uber and how company culture at Uber and Lyft matters, now more than ever, to consumers.