Business Wars

It's the Great Depression, and in one of Kentucky’s toughest corners, Harland Sanders defends his gas station business with sheer moxie and a loaded shotgun. He expands it into a thriving motel and restaurant, but impatient tourists balk at long wait times for his most popular dish — fried chicken. Eager to woo customers, Sanders risks life and limb experimenting with a new kitchen invention and creates a hit secret recipe. Along the way, he discovers a unique marketing gimmick: dressing up like a Kentucky Colonel from the frontier days. Meanwhile in the post-war boom a young devout Christian named Truett Cathy opens a diner with his brother in Atlanta. Soon enough his company, Chick-fil-A, will hit KFC right where it hurts, in between two buttered buns.

It’s the 1900’s and a young Harland Sanders learns how to cook out of sheer necessity when his widowed mother leaves him at home to care for his younger brother and sister. Crushing poverty prompts his mother to loan him out as a field hand when he’s just twelve, and from then on he’s on his own. He labors as a farmworker, a blacksmith’s helper, and a railroad fire stoker. Eventually Sanders bamboozles his way into a career as a correspondence course lawyer, only to lose his practice due to his fiery temper and tendency towards violence. Meanwhile, as the nation sinks into a depression, poverty leaves scars and forges ambition in eight-year-old Truett Cathy. He learns to cook in the family’s boarding-house in Atlanta, and contributes desperately needed cash with a thriving coca-cola stand and newspaper delivery route. As his family’s finances worsen, they end up in the city’s first housing project, and Truett’s father teaches his son hard lessons at the end of a razor strap.

It’s the 1950s in Kentucky and Harland Sanders faces bankruptcy once again. 65-years-old, broke, unemployed and desperate, he barnstorms the country, living out of his car, selling his secret fried chicken recipe to restaurant and diner owners. Franchising is a new concept and it’s hard going, but Sanders makes an invaluable convert of Pete Harman, a Utah restaurateur, who becomes his first franchisee. Harman creates the icons of the Kentucky Fried Chicken brand, including its name, and becomes a lifelong champion of the company. Meanwhile in Atlanta, a local airline presents Truett Cathy with a surplus of boneless chicken, which he slips into a bun and turns into pure southern fried chicken gold.

It’s the late 1960s and Kentucky Fried Chicken’s new owner takes the rapidly expanding franchise public. America’s hottest new IPO makes dozens of employees instant millionaires, but not Harland Sanders, who sold his company for cash. Now brand ambassador, Sanders regrets his decision and attempts a coup. As civil war rages at Kentucky Fried Chicken, diner owner Truett Cathy in Georgia makes a life-changing decision: to open his own restaurant chain in the brand new frontier of the American shopping mall. But while Kentucky Fried Chicken and Chick-fil-A focus on growing their fiefdoms, a young donut shop owner in New Orleans turns his attention to creating the perfect spicy fried chicken recipe, and finds inspiration for its name from an unlikely source: a movie about an aging cop called Popeye Doyle.

It’s the 1970’s and Kentucky Fried Chicken has yet another new owner: Heublein, the company known for introducing Americans to Smirnoff’s vodka. But KFC brand ambassador Harland Sanders creates a PR fiasco by accusing his new corporate bosses of letting standards slide and ruining the company. As the recession and Sanders wrath hammer revenues, the chain radically changes course, and commits to a “Re-colonelization,” reinstating many of Sanders’ original recipes, and reinvesting in its disenchanted franchisees. Kentucky Fried Chicken surges just as Chick-fil-A makes a series of fatal errors; they lose millions in a marketing misstep, and take on debt to expand rapidly in shopping centers. As the recession deepens, and consumers as well as developers shun malls, Chick-fil-A faces financial ruin. Meanwhile, Popeyes has his own debt-fueled misadventures. Owner Al Copeland leans hard into the 1980s junk bond market and attempts to catch up with KFC by leveraging a hostile takeover of Churc

It’s the the early 2000’s and the animal rights group PETA accuses KFC of cruelty in their poultry processing and creating “Frankenchickens.” As KFC revenues tumble, Chick-fil-A surges ahead, cultivating fanatic customers with opening day parties and lavish food giveaways. But when President Dan Cathy makes controversial remarks against same-sex marriage, Chick-fil-A becomes a battleground. Meanwhile, Popeyes new CEO reverses the chain’s long downward slide by returning the company to its Louisiana roots. He introduces snappy new advertising and Cajun recipes, including the company’s first fried chicken sandwich. Rising to the challenge, Chick-fil-A attacks their rival with some savvy twitter swordplay over whose sandwich reigns supreme. The ensuing social media frenzy inspires a nationwide rush on both chains, but KFC is left out in the cold. Then the great sandwich wars of 2019 help bring about a shocking upset in the world of southern fried fowl, just as all the players begin to pla

After decades in KFC’s shadow, Chick-fil-A rode a wave of chicken sandwich obsession to industry dominance. But for how long? Will consumers tire of the relative simplicity of fried chicken in between two pieces of bread? For more on the emergence of the chicken sandwich as fast food’s favorite son, we speak to Nick Wiger — writer, comedian, and host of the Doughboys podcast. Wiger gets to the bottom of the chicken trend, speculates on what’s next at the drive-thru, and discusses whether or not plant-based protein has a place on the menu.