Meet your new instructors David Axelrod and Karl Rove. In your first lesson, they share how they each found politics, how their unlikely friendship began, and why they are passionate about democracy.
Meet your new instructors David Axelrod and Karl Rove. In your first lesson, they share how they each found politics, how their unlikely friendship began, and why they are passionate about democracy.
Karl and David lay out what a campaign team needs to consider at the start of a race. Learn why you need to take stock of the electorate--and your candidate--to develop a theory of why you can win.
Karl and David lay out what a campaign team needs to consider at the start of a race. Learn why you need to take stock of the electorate--and your candidate--to develop a theory of why you can win.
Knowing your candidate inside and out is essential to a winning campaign. Both instructors illustrate why you must uncover every strength and weakness: to identify lines of attack and develop your message.
Knowing your candidate inside and out is essential to a winning campaign. Both instructors illustrate why you must uncover every strength and weakness: to identify lines of attack and develop your message.
Karl explains why you need a campaign plan, what it should include, and how to follow-through and evolve as the race progresses.
Karl explains why you need a campaign plan, what it should include, and how to follow-through and evolve as the race progresses.
43x7 Understanding the Electorate and Targeting Voters Episode overview
Ημερομηνία προβολής
Οκτ 23, 2018
Karl teaches you how to determine which parts of the electorate your campaign should target and how to go about it, while David shares his advice on the importance of addressing what constituents care about most.
Karl teaches you how to determine which parts of the electorate your campaign should target and how to go about it, while David shares his advice on the importance of addressing what constituents care about most.
Karl breaks down what you need to include in a comprehensive campaign budget, how to figure out how much money you can raise, and the different ways you can go about raising it effectively.
Karl breaks down what you need to include in a comprehensive campaign budget, how to figure out how much money you can raise, and the different ways you can go about raising it effectively.
Using effective ads from past successful campaigns, David and Karl teach you the different types of messages you can create for your campaign, from biographical content to positive, comparative, and negative ads.
Using effective ads from past successful campaigns, David and Karl teach you the different types of messages you can create for your campaign, from biographical content to positive, comparative, and negative ads.
David discusses the importance of the campaign launch, the fundamentals of the stump speech, and why candidates must be aware that all their actions are under scrutiny in a campaign.
David discusses the importance of the campaign launch, the fundamentals of the stump speech, and why candidates must be aware that all their actions are under scrutiny in a campaign.
Karl and David analyze the ever-changing media landscape and teach their most effective ways to use television and the internet to disseminate your candidate’s message.
Karl and David analyze the ever-changing media landscape and teach their most effective ways to use television and the internet to disseminate your candidate’s message.
David and Karl explain how essential social media is to modern campaigning. Learn how to use social media to spread your message, target voters, solicit donations, and find volunteers.
David and Karl explain how essential social media is to modern campaigning. Learn how to use social media to spread your message, target voters, solicit donations, and find volunteers.
Karl and David teach you strategies to support your candidate during the grueling election cycle, from finding ways to preserve their energy, to delivering tough feedback.
Karl and David teach you strategies to support your candidate during the grueling election cycle, from finding ways to preserve their energy, to delivering tough feedback.
An expert in “the ground game,” Karl teaches how to use volunteers to reach potential voters during your campaign. David and Karl also discuss why volunteering can be an excellent entry point into working on campaigns.
An expert in “the ground game,” Karl teaches how to use volunteers to reach potential voters during your campaign. David and Karl also discuss why volunteering can be an excellent entry point into working on campaigns.
The closing weeks of a campaign are the busiest part of the election cycle. David and Karl lay out what to prioritize as you race toward the finish line.
The closing weeks of a campaign are the busiest part of the election cycle. David and Karl lay out what to prioritize as you race toward the finish line.
