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Season 71
71x1
Introduction
Episode overview
Air date
Nov 12, 2019
Meet your new instructor: chairman and CEO of The Walt Disney Company, Bob Iger. In his introduction, Bob talks about what he’s learned from great teachers and what he wants to share with you.
71x2
Using Your Time Effectively
Episode overview
Air date
Nov 12, 2019
To demonstrate how to use your time effectively, Bob shares in detail how he structures his day to make the most of it. He talks about making time for focus and reveals just how early he wakes up.
71x3
Focus, Strategy & Priorities
Episode overview
Air date
Nov 12, 2019
Bob believes you must narrow your focus to develop a successful strategy. He illustrates this point by explaining how he ultimately convinced the Disney board that he should become the next CEO.
71x4
Taking Giant Swings: Pixar Acquisition Case Study
Episode overview
Air date
Nov 12, 2019
Bob breaks down the acquisition of Pixar, including his strategy to convince Steve Jobs—the head of Pixar—and the Disney board. He explains how he overcame the odds with the acquisition and why it was essential to Disney’s future success.
71x5
The Art of Negotiation
Episode overview
Air date
Nov 12, 2019
Bob shares his tips for successful negotiation, including how to remove your ego from the process and how to make everyone feel like they’ve come out a winner.
71x6
Creating Brand Value
Episode overview
Air date
Nov 12, 2019
It goes without saying that the Disney brand is powerful. Bob explains why the brand needed to evolve while staying true to its core in order to stay relevant.
71x7
Expanding Your Brand: Marvel Acquisition Case Study
Episode overview
Air date
Nov 12, 2019
Bob shares the strategy behind folding Marvel into the Disney brand, and he discusses how to capitalize on well-loved brands to maximize growth.
71x8
Anticipating What Consumers Want
Episode overview
Air date
Nov 12, 2019
Bob gives his perspective on consumer data and why he believes you sometimes have to push it aside and go with your gut. He uses the films Black Panther and Captain Marvel to illustrate his point.
71x9
The Importance of Risk-Taking
Episode overview
Air date
Nov 12, 2019
Bob shares why he thinks taking risks is essential to success, even when they end in failure. He uses an example from early in his career when he made an epic mistake that ultimately yielded a huge success.
71x10
Navigating Complex Deals: 21st Century Fox Case Study
Episode overview
Air date
Nov 12, 2019
The process to acquire 21st Century Fox was complicated and time-consuming. Bob walks you through the deal and explains the challenges.
71x11
Managing Industry Disruption: Disney Plus Case Study
Episode overview
Air date
Nov 12, 2019
One of Bob’s superpowers is his ability to predict where the industry is headed. He talks about how Disney navigated the change to streaming video on demand, starting with ESPN+ and leading to Disney+.
71x12
Tenets for Success
Episode overview
Air date
Nov 12, 2019
Bob shares his tenets for successful leadership, including how to foster curiosity, practice candor, project optimism, be authentic, and own your mistakes.
71x13 Season finale
Conclusion
Episode overview
Air date
Nov 12, 2019
To conclude, Bob wishes students the best on their future, encouraging them to lead with integrity and advocate for a better world.

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