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Lord Sugar’s candidates touch down on the Caribbean island of Antigua to sell and run bespoke tours. Then, back in Blighty, one candidate is sent packing.
The candidates manufacture bao buns to punt to the public and corporate clients, but kitchen explosions and a maths meltdown lead to a grilling in the boardroom.
Week three and teams create a new preschool cartoon to pitch to industry experts; but incomplete characters and sketchy storylines lead to one candidate being fired.
The candidates are sent to Brighton to secure nine items synonymous with the area. After a race to the finish, it’s rock bottom for another candidate in the boardroom.
The candidates brand and advertise a new electric motorbike, but confused concepts and violated visions result in one candidate being fired.
The candidates jet off to Dubai to run corporate away day experiences. Choppy waters and desert disasters result in another candidate being fired.
The teams design a new lunchbox and app to pitch to industry experts. Poor decisions, dreadful execution and dodgy disclaimers result in one candidate being fired.
Lord Sugar’s candidates get into character as they host immersive events. Bad deals and plummeting profits mean one candidate is sent packing.
The candidates create new men’s skincare products. Unoriginal concoctions and disastrous recipes lead to a lack of sales, and in the boardroom, there’s a shock double firing.
Lord Sugar’s candidates create a new dog food to pitch to major retailers, but barking mad recipes and bland brands fail to impress. In the boardroom, another candidate is fired.
Some familiar faces return to interrogate the business plans of the final five. Their deep dive reveals fictitious figures, crazy concepts and absurd ambitions.
The two finalists must launch a new business and pitch it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.
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