Braincraft

When I discovered the Amazon Halo fitness tracker has a ‘Tone of Voice Analysis' feature, I had to investigate. Do you think tone analysis can be useful, and should we even be doing it?

In this video, we explore the psychology of inspiration: where does it come from in the brain, and how can we be more inspired (particularly when we are feeling unmotivated to do anything)?

We interact with traffic and road signs constantly, though you probably haven't spent much time thinking about them. This is may be because they often guide our behaviour below our conscious awareness. Signs are SUPER important, but traffic signs aren't designed in an inclusive way – those with dyslexia and elderly people take longer to process certain types of signs. So which signs are the worst, most confusing or infuriating? How can traffic sign design be better? At this point, you should really stop reading this description and just watch the video.