Business Wars

Blackberry vs iPhone | A Requiem in Slow Motion (57x4)

Date de diffusion: Nov 24, 2021

It’s January 2011 and Research in Motion’s Jim Balsillie is in Davos, Switzerland when he discovers that his company is being threatened by the Egyptian government. BlackBerry’s BBM messaging system is a lifeline for protestors in the country. Balsillie starts to think that BBM could hold the key to RIM’s survival — even as its sales disintegrate. Apple, meanwhile, isn’t resting on its laurels. Steve Jobs innovates with a tablet that further buries RIM, as it steals one of RIM’s closest business partners.