Business Wars

Netflix vs Blockbuster Revisited - Binge | 6 (21x6)

Date de diffusion: Mai 15, 2019

Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show all at once. But Netflix knew it was onto something. All of their studies and focus groups revealed something new: viewers who binged content formed an emotional attachment to Netflix.