Cultoons

PM Picnic (1x9)

Date de diffusion: Jan 01, 1950

PM Picnic (1948, 6:51), like the Kool Penguins, pushes the boat out to use an animated cartoon aimed squarely at adult eyes. This promotion for PM’s Whiskey was apparently produced for storeowners, which seems a terrifically long-winded way to go about making your product seem “cute”. The film resembles one of David Hand’s Animaland shorts, with a little bee all a-buzz at the prospect of the clear clean taste of the deluxe whiskey, but even as a commercial endeavor this feels disjointed and seems to only serve to introduce the little fluffy bunnies and forest creatures that would be used in the print ads for the drink.