Heavyweights

Cola Wars: Coke and Pepsi (1x1)

Date de diffusion: Avr 14, 2008

This episode explores the long standing battle for cola supremacy between everyone's favorites - Coke and Pepsi. From their beginnings as "medicinal beverages" to their divergent branding and marketing campaigns (Pepsi used famous celebrities while Coke opted for creating new faces – Santa Claus, Max Headroom, etc.) to the Pepsi Challenge and the height of the Cola Wars in the 1980's.