Gruen

Crisis Control, Rupert Murdoch, Pinktober (5x2)

Date de diffusion: Oct 05, 2011

This week, Team Gruen destructs; Crisis Management. A very recent example of what looks like a textbook PR disaster. Last week, a Melbourne woman claimed she was bullied and ridiculed in a retail store by a shop assistant. She complained to the company, who went even further in an over-the-top, abusive email. Unsurprisingly, the shopper posted the correspondence online and it went viral, trending worldwide. She ended up on current affairs shows, along with the company spokesman, who threw more fuel onto the fire by defending the company's position. As a result, the store got maximum exposure, but is all PR good PR? Pinktober. Pink lollies, pink windscreen wipers, pink copy paper, pink footies... The panel looks at the 'pinking' of products l in the name of Cause Related Marketing. Breast Cancer Awareness is a great cause, but are some cashing in on it? The Pitch. What happens when your name is your brand and that name has become, well, a little bit toxic. We've challenged our agencies to come up with a campaign to re-establish "Murdoch as a name everyone can trust."