BBC Documentaries

The Men From the Agency (2003x42)

Date de diffusion: Jan 06, 2003

Documentary recalling the revolution in British advertising during the 60s and three men who were instrumental in bringing it about. David Puttnam, Alan Parker and Charles Saatchi, who all worked for the same agency, were among the first to recognise the social changes, with the emphasis on individualism, which were taking place, and the style of advertising needed to appeal to the new breed of customer.