• Premiered: May 2008
  • Episodes: 173
  • Followers: 37
  • Running
  • ABC1
  • Wednesday at 20
  • Comedy Documentary

Seasons:

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Season 11
11x1
Supermarket Collectables & Google's New Campaign
Episode overview
Air date
Sep 25, 2019
Gruen returns with a deep dive into supermarket collectables, Google's new campaign and a Pitch persuading meat eaters to go vegan and vegans to eat meat. Joining Wil, Todd and Russel are Dee Madigan and Karen Ferry.
11x2
Banking Royal Commission & KFC
Episode overview
Air date
Oct 02, 2019
This week on Gruen, the advertising aftermath of the royal commission: how the big, small and online financial institutions are banking on an image change. Plus KFC's very quiet re-rebrand and the Pitch tackles over 65s.
11x3
Department Stores & Big Vitamin
Episode overview
Air date
Oct 09, 2019
This week on Gruen: the Spring Racing advertising offensive, the department store death rattle, Big Vitamin. Plus a Pitch to convince Christians to become atheists and atheists to believe in God.
11x4
Influencers & Mental Health
Episode overview
Air date
Oct 16, 2019
Overly melodramatic ads, the volatile influencer economy and brands wading into mental health. Plus, it's retail vs online shopping on The Pitch. Joining Wil, Todd and Russel are Christina Aventi and Rebecca Bezzina.
11x5
Milk & INEOS
Episode overview
Air date
Oct 23, 2019
Wil and the team look at milkvertising: how dairy and alternative milks are vying to fill our cups. Plus books as brands, the marketing marathon that was the INEOS 1:59 Challenge and It's Fix it or Bin it on The Pitch.
11x6
State Tourism & Spring Racing
Episode overview
Air date
Oct 30, 2019
Brandspiration, domestic tourism and how your state sells itself, the PR crisis engulfing spring racing season, and a pitch for and against Halloween. Wil is joined by Todd, Russel, Karen Ferry and Carolyn Miller.
11x7
Greenwashing & #philausophy
Episode overview
Air date
Nov 06, 2019
It's easy being green, according to brands. What campaigns are making a difference and what's just greenwashing? Plus, the fallout from #philausophy, wage theft and the Pitch takes on .. show full overview
11x8
Food Delivery & The Heart Foundation
Episode overview
Air date
Nov 13, 2019
How pizza + robots = $, a taxi campaign that puts the rank in taxi rank, the selling of Australia's worst serial killer & privacy vs oversharing on The Pitch. Wil is joined by Todd, Russel, Christina Aventi and Dee Madigan.
11x9
Streaming Wars & Australia Post
Episode overview
Air date
Nov 20, 2019
It's a whole new world as Disney takes on Netflix in the streaming wars. A Pitch to double or halve the population. And Australia Post delivers Christmas cheer. Joining Wil are Todd, Russel, Claire Salvetti and Kirsty Muddle.
11x10 Season finale
Alcohol Marketing & AfterPay
Episode overview
Air date
Nov 27, 2019
On the Gruen final: getting into the Christmas spirits - how alcohol marketing is adapting to Aussies drinking less. AfterPay and gratification now, pay later. And on The Pitch, everything is fine vs everything is f***ed.

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