Future Proof

The Crumbl cookie craze is not just another viral food trend, we’ve never seen one this big, or this calculated. Crumbl’s cookies have a hold on people’s emotions like very few food products ever have and we really don’t know where it goes from here.

We're baaaaaaack. ???? thanks for all the support y'all. The PROBLEM with CRUMBL Cookies: • The Problem with CRUMBL Cookies

Over the years we have seen shoe culture explode with the styles and categories of shoes increasing seemingly every year. Shoe designs are crazier and more eye-catching than ever, and they can do way more than shoes ever could before because of one thing: plastic.

Betterhelp is probably the most famous online therapy service in the world, but if you look up BetterHelp on YouTube you will find numerous videos exposing the company for their controversial past. And somehow, there’s still dozens of high profile content creators still being paid to promote this service here on YouTube. So why does everyone hate BetterHelp… and why are they still here despite everything?

Burrito now, pay later! What could possibly go wrong right? RIGHT? As the prevalence and popularity of these new financing schemes grows the more we have to think about what they actually mean for us as a society.

Labubu dolls are the latest viral collector trend on the internet, but the speed at which these things are being bought (and resold) is frankly crazy and very telling of the new collector culture emerging - one where virality trumps emotional connection.

In April 2023 Bud Light ran a paid campaign with trans content creator Dylan Mulvaney with the intention to bring a new kind of audience to the beer brand but the boycotts that ensued have affected the brand to this day...

It seems like with every new seasonal drink that Starbucks launches, there's a trending boycott against the company to go along with it - so how does Starbucks keep bouncing back time and time again?

How did Tesla go from being an environmentalist brand to a symbol of billionaire greed? How did we go from unilaterally supporting a progressive company to protesting, boycotting, and even vandalizing their products? And most importantly, will it even make a difference in the long run?

How is it possible that in a world of reusable water bottle hype and storage solution innovations we’re still putting stuff into our old canning jars? How is it possible that in a world of plastic, the objectively lighter, safer, and much tougher material, this glass vessel is still getting used? And more importantly... Is it destined to die?

Samotność jest produktem naszego współczesnego świata i czymś, co z czasem staje się coraz gorsze w naszym społeczeństwie. Ale jak do tego doszło? I co ważniejsze, w jaki sposób firmy zdołały skorzystać na coraz bardziej samotnym społeczeństwie?