A Virtuous Business

  • Premiered: Oct 2024
  • Episodes: 12
  • Followers: 7
  • Ended
  • JTBC
  • Sunday at 22
  • Comedy Drama Romance

Seasons:

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Season 1
1x1
Episode 1
Episode overview
Air date
Oct 12, 2024
Struggling to get by, Han Jeong-suk embarks on a risqué business venture — despite her fears. She soon faces her first challenge: a sales presentation.
1x2
Episode 2
Episode overview
Air date
Oct 13, 2024
Even after a hurtful revelation, Jeong-suk returns to the grind, diving into her products. With renewed energy, she gives sales another try.
1x3
Episode 3
Episode overview
Air date
Oct 19, 2024
Jeong-suk faces shame as more people find out about her business — including her mother. Later, after an awkward sale, she finds herself in panic.
1x4
Episode 4
Episode overview
Air date
Oct 20, 2024
In order to level up their business, the four ladies begin conducting surveys around town — facing stigma and embarrassment from the locals.
1x5
Episode 5
Episode overview
Air date
Oct 26, 2024
Kwon Seong-su defiantly returns to town, showing no remorse in front of Jeong-suk. Meanwhile, Kim Do-hyeon delves into a mysterious old case.
1x6
Episode 6
Episode overview
Air date
Oct 27, 2024
After making a big life decision, Jeong-suk goes on a getaway work trip with the ladies. But upon her return, she finds herself in a perilous situation.
1x7
Episode 7
Episode overview
Air date
Nov 02, 2024
Traumatized by a recent event, Jeong-suk struggles to move on with her life as normal — even as Do-hyeon encourages her to take time for herself.
1x8
Episode 8
Episode overview
Air date
Nov 03, 2024
Jeong-suk and Do-hyeon collect clues near and far to lead him closer to finding his real mother. But soon, their feelings become complicated.
1x9
Episode 9
Episode overview
Air date
Nov 09, 2024
After Do-hyeon’s sudden confession, Jeong-suk navigates awkward encounters with him. Details surrounding Choi Won-bong's hit-and-run come to light.
1x10
Episode 10
Episode overview
Air date
Nov 10, 2024
Seo Yeong-bok asks Oh Geum-hui for forgiveness after she pulls out of the Fantasy business. Do-hyeon finds himself in danger during his investigation.
1x11
Episode 11
Episode overview
Air date
Nov 16, 2024
Jeong-suk gets a sneaking suspicion about a connection between Do-hyeon and Geum-hui. Meanwhile, Lee Ju-ri discovers her love life puts her in a bind.
1x12 Show finale
Episode 12
Episode overview
Air date
Nov 17, 2024
Jeong-suk endeavors to bring Do-hyeon and Geum-hui closer, despite sad news. The women grapple with downfall when their business suffers a crisis.

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Characters

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