Blueprint

On the Blueprint premiere, Cole Bennett breaks down how his passion for the Chicago rap scene and relationships with rappers like Famous Dex and Lil Uzi Vert jump-started his lucrative brand, Lyrical Lemonade.

Bozoma Saint John, Netflix’s first Black woman in the C-Suite, talks about breaking through the ceiling in tech, ignoring racist rhetoric while overseeing Beyoncé’s Super Bowl performance, and how working with Beats by Dre helped her deal with grief.

From pioneering Chicago’s drill movement to signing the late Juice WRLD and Kid Laroi, Lil Bibby has transitioned from rapper to top music exec with his imprint, Grade A Productions. Here, the rising mogul documents how he leveled up in the business world.

At 19 years old, Kristen Noel Crawley, traveled from the Midwest to L.A. with $250 in her pocket, starting a long entrepreneurial journey that has led to KNC Beauty, a multi-million dollar skincare brand. Here are the lessons she learned along the way.

Colm Dillane was a small-town kid who didn’t exactly fit into the NYC scene when he moved to the big city at age 13. Find out how he eventually created his own Blueprint to define his version of “cool” through clothing and music with his KidSuper brand.

Jermaine Dupri’s discovery of rap duo Kris Kross at the age of 19 became the springboard for a 25-year career that has spawned 33 No. 1 hits across genres and an induction into the Songwriter’s Hall of Fame. Find out how Jermaine worked with Usher, Xscape, Bow Wow, and more to become a forefather of the Atlanta music scene on Blueprint.

On the Blueprint premiere, Mona Scott-Young breaks down her journey, from managing artists like Busta Rhymes and Missy Elliott to finding her passion for producing television and going on to create the groundbreaking reality franchise Love & Hip-Hop.

Kacey Lynch took a leap of faith when he went to Coachella and gave out one of his beanies for free. Soon after, Tyler The Creator, Anderson Paak, and countless publications showcased his designs. Find out how Kacey created a streetwear brand identity rooted in his hometown of South Central L.A.

After securing two WNBA championships, All-Star Renee Montgomery made a career-changing decision to opt-out of the 2020 season and devote her focus to social justice reform. When LeBron James expressed interest in assembling an ownership group for the Atlanta Dream, it ignited an unexpected dream in Renee: to be a WNBA owner and make history.

Adin Ross always knew he had an entertaining personality. Fresh from high school, Ross accumulated endless hours streaming himself playing NBA2K and GTA on Twitch. But then Adin became more than just a gamer—soon he was buddying up with rappers like Sheck Wes and Lil Uzi Vert to appear in his Twitch streams and building a huge community of fans around his engaging, and at times controversial, online persona.

The music bug started for DJ Drama in Philly at age 13 with his first turntable, and continued through Clark Atlanta University, where his name began to ring bells. Soon came the birth of his legendary "Gangsta Grillz" series, spawning collaborations with T.I., Young Jeezy, and Lil Wayne that revolutionized the mixtape game. And then, the feds tried to shut down his operation forever. Bowed but not broken, DJ Drama re-emerged with a second life as a music mogul whose Generation Now record label continues his legacy of uncovering emerging talent, including Lil Uzi Vert and Jack Harlow—and whose voice is still loud and clear on Tyler, the Creator's Grammy-nominated album.

Hasan Piker always knew he had a knack for debunking arguments. Starting off as a fill-in host for the YouTube news show “The Young Turks,” Hasan garnered attention for his political analysis around the 2016 elections. Soon after, he started combining news commentary with Twitch streaming under the handle hasanabi, creating the prototype of a new kind of political pundit. No matter how controversial the topic, Hasan has never shied away from offering his uncensored opinions. His determination to educate and inform has made him one of the most-viewed, most-subscribed-to, and at times, most-talked-about streamer on Twitch.