The always enterprising Little Al-Fadji wants to jump on the new wave of Swedish hip hop. He quickly realizes that all the new stars are young. Maybe he could become a manager instead? He announces a rap competition on YouTube, and the winning young rapper gets a fat contract with Al-Fadji's company KNÜLL Productions. Robin, who sings in the boy band Lov1, and lives middle-class life in a terraced house area, stands out in the crowd.

Fadji arranges studio time with a respected producer. Robin has to take on the role of a rock-hard street rapper to convince the gang in the studio that he belongs in that environment. During the recording, Fadji carries with him a chorus by the artist Mo Money without anyone's knowledge. The song with Robbish and Mo Money finds its way onto YouTube and becomes a hit overnight.

Robin wakes up to everyone wondering who Robbish - the completely unknown artist behind the thunder hit with Mo Money - can be? All the big companies want to sign him. This is all Robin dreamed of! Time for Al-Fadji to push Robbish's new single with a video. But first, Robin has to undergo a makeover to look credible as the artist Robbish.

Before the new video can be spread, Robin must tell her new hip-hop career to her best friends in the boy band Lov1. Sebbe, who is a self-appointed leader, is not happy. Robin's mother Marie is a patent lawyer and asks troublesome questions about the business plan between Fadji and Robin. Al-Fadji consults businessmen Big-O and Dash, which leads to an exciting contract proposal to say the least.

The first single will be followed up with a new hit. Al-Fadji must keep production costs down. He rents a studio on a leisure center and assumes the role of producer, songwriter and artist. Robin is carried away by the energy and they record a new song. But Robin is not at all convinced of the sound and feels overwhelmed. He wants to show the world that he is serious and what he actually stands for as a rapper. On the way home he puts on a really heavy freestyle.

Fadji checks out how the great artists raise money. Apart from concerts and albums, it is about social media and innovative campaigns around single releases. Robin enlists the help of sister Sofie to create content for Robbish's social media. But Al-Fadji is thinking even bigger and is developing an app that will push the new single "Twörkish".

Fadji gets the first bill for Robbish songs. He also receives invoices and information about the preliminary tax from the Swedish Tax Agency. Everything he has drawn in disappears just as quickly. Fadji collapses but never gives up. Robin is also beginning to suspect that he will not see any money. He does not have his childhood friends in Lov1 and feels lonely. When he meets a bunch of unknown peers, he lightens his heart.

Al-Fadji decides to include Robbish in the Melodifestivalen. There's the big money! Robin hangs out with his new friends and meets an older artist who warns him not to be misled by his manager. Now all the question marks surrounding Robbish's career must be sorted out. Robbish must make a big decision about his and Fadji's collaboration in the future.