Secrets of Branding

Discover the secrets behind the Power of Brands recognised the world over, as this insightful series looks at how brands are created and explores why some succeed where others fail. Looking at the latest techniques and marketing strategies in Europe and America – including the use of social media and augmented reality – Power of Brands shows how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe.

Looking at the latest techniques and marketing strategies in Europe and America – including the use of social media and augmented reality – Persistence shows how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe. Persistence reveals the secret marketing tactics of some of the world’s most successful brands, while leading business entrepreneurs, advertising and marketing gurus share insights into the do's and don'ts of brand development.

Innovation looks at the latest techniques and marketing strategies in Europe and America – including the use of social media and augmented reality – Secrets of Branding shows how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe. Innovation reveals the secret marketing tactics of some of the world’s most successful brands, while leading business entrepreneurs, advertising and marketing gurus share insights into the do's and don'ts of brand development.

Marketing looks at the latest techniques and marketing strategies in Europe and America – including the use of social media and augmented reality – Secrets of Branding shows how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe.

Going Global looks at the latest techniques and marketing strategies in Europe and America – including the use of social media and augmented reality – Secrets of Branding shows how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe.

Looking at the latest techniques and marketing strategies in Europe and America – including the use of social media and augmented reality – Fostering Brands shows how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe.