Rising

Japan's unique yuru-kyara costumed promotional mascots are in the midst of a boom. And the maker behind many of the movement's biggest stars is Kigurumi.biz, led by Hiromi Kano. Her highly skilled staffs have a love for their work that gives birth to lovable characters, and with Japan's yuru-kyara attracting increasing global attention, the firm is also starting to receive orders from overseas. We follow Kano and her team as they take costumed Japanese cuteness to the world.