Make48

Learn the product challenge. Begin to meet the teams, the experts and the mentors of the competition. Commence with the brainstorming process, patent searches, and more…

Times up. Time to pitch and present the product ideas to the panel of real industry judges. The judges will then deliberate behind closed doors (with cameras of course) and the three winners will be announced!

The three winning ideas begin the challenging road to market. Prototypes are fine tuned with industry design firms. Bugs are worked out and features improved all under the pressure of manufacturing challenges and ultimate retail price point.

The prototyping and fine tuning continues with real industry experts. We learn many aspects of the process and technology that goes into product creation such as 3D printing, laser cutting, and much more.

The critical process begins of marketing strategies, packaging, product video creation, social media strategies and more.

In episode nine the marketing process continues as we follow all three products and specific team members through the process.

We get a first-hand immersion in the world of product tradeshows including the Consumer Electronics Show, The National Toy Show and the National Hardware Show. The series culminates with the finely tuned products being unveiled and presented to some of the retail product industry's biggest buyers.