Rhythm Roulette

In this episode of Rhythm Roulette, Mass Appeal presents Party Supplies. "Rhythm Roulette" is Mass Appeal's latest web series featuring today's most prominent hip-hop producers creating sample based material out of randomly selected records. The idea is simple; take a producer to their local record shop, have them pick out the specific genre they'd like to choose from, blindfold them, and have them pick out three records. The producer then takes us to their lab, chops up some loops, samples, drum breaks, etc, and creates a beat using all three of the randomly selected records. In our inaugural episode Fools Gold signee, Party Supplies, takes on the challenge and shows us how it's done.

In the second installment of Rhythm Roulette, Mass Appeal linked up with Grammy award-winning producer 88-Keys. From a Steve Martin standup record with no music to a hardcore noise metal record, 88 wasn't given much to work with but stuck with the challenge. Watch out for more episodes to come.

On this episode of Rhythm Roulette, Mass Appeal linked up with Lee Bannon at Co-Op 87. After we had him throw the ceremonial blindfold on and pick three records- we headed back to his crib to watch him craft a beat. Check it out as Lee makes a slapper from three random soundtrack records.

This time around on Rhythm Roulette, Mass Appeal linked up with Boston bred and Brooklyn based producer/turntablist Statik Selektah. After putting the ceremonial blindfold on, getting those fingers dusty, and heading back to the studio- Statik created one hell of a dope beat for us, and then put the finishing touches on with a quick scratching demonstration.

This time around on Rhythm Roulette, Mass Appeal linked up with NYC based beatsmith Illmind. From working underground circuits and eventually taking off via his involvement with the Beat Society scene, Illmind has accumulated a resume that's in a league of its own.After putting the ceremonial blindfold on and running his fingers through stacks of vinyl- Illmind created a straight slapper for us using a gem of sample by Patti LaBelle.

This time around on "Rhythm Roulette," Mass Appeal linked up with the one and only, El-P. The Def Jux general blessed us with the opportunity to gain some insight on the process, which has helped him make classic material since 1993. After heading to a hole-in-the-wall record shop and picking out some dusty old warped records, El showed us how to make something out of nothing/s, starting with his rusty, self-fixed, ASR-10.

On this installment of Rhythm Roulette, Mas Appeal decided to check in with 6th Sense and Tanya Morgan. The trio, recently in the spotlight for their Rubber Souls project, opted to take the challenge to the next level and craft an entire song using the tried and tested blindfold formula.

This episode of Rhythm Roulette, Mass appeal takes you to Brooklyn's "The Thing" where we linked up with illustrious producer to the underground Marco Polo.

On this episode of Rhythm Roulette, Mass Appeal linked up with the "king of the dollar bins," J-Zone. Since releasing Music for Tu Madre in 1998, J has been keeping it one-doubly for more then 15 years now by continuously releasing quality material like his '03 release $ick of Bein' Rich and his recent album Peter Pan Syndrome.