Marketing Media Money

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  • : 14
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  • CNBC
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  • Documentary Talk show

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Norwegian Airlines
Episode overview
It's an aviation disruptor that's betting its new fleet can propel it to new heights. We visit Oslo, home to Norwegian Airlines to get the true story behind its headline grabbing ad-campaigns and its plans for the future.
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Unilever CMO Keith Weed
Episode overview
Unilever's CMO, Keith Weed faces questions on what he's spending his company's money on in an an age where the traditional rules no longer apply.
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HSBC
Episode overview
It once called itself the World's local bank, but following crises and cutbacks, HSBC is stepping away from being everything to everyone. Find out why with the group's CMO, Chris Clark.
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GroupM
Episode overview
He runs a company that controls 30 of every media dollar on the planet! Meet Dominic Proctor, the man behind the world's largest media agency, GroupM.
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HSBC CMO Chris Clark
Episode overview
This episode has no summary.
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Episode 7
Episode overview
Marketing Media Money goes under the hammer and behind the scenes with Christie's CMO Marc Sands. We find out how this 250 year old auction house is artfully transforming its strategy in the current digital age.
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Lego
Episode overview
How is Lego managing to build its brand in the digital age? From 'The Lego Movie' to The Beatles the Danish company's CMO, Julia Goldin reveals all.
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Pearson
Episode overview
Education is the future! Well, for Pearson it is. We find out how the one time media and publishing giant is on a mission to now teach the world.
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Adobe CMO Ann Lewnes
Episode overview
Known by many as the PDF and Photoshop company, Adobe's CMO Ann Lewnes faces questions on how she leads integrated marketing efforts worldwide to change perceptions and highlight the evolution of the brand.