Business Wars

It’s 1970. At his factory in Italy, Ferruccio Lamborghini is desperate to build a car that can outdo his rival, Enzo Ferrari, whose Ferrari factory is just 20 miles away. With the help of genius designers and engineers, Lamborghini comes up with what many car fans still today call the most outrageous model ever to roll down a road.

Electric. Diesel. Driverless. Automobile Magazine’s New York Bureau Chief, Jamie Kitman, joins to talk about the latest developments in the car industry and what’s next for Ferrari and Lamborghini.