Selling New York

Robby Brown is ready to sell an apartment that he and a friend co-purchased as an investment a few years ago. Located in West Chelsea, this mint-condition apartment has a lot going for it, but its best feature is the spectacular view of the High Line. Robby and his friend are anxious for a quick sale, so Robby's strategy is two-fold: he wants to stage the apartment and utilize the High Line as part of his sales approach. CORE agent John Harrison's anxious client, actress Mel Gorham needs to move out of her Fifth Ave. loft apartment and find a bigger space for her and her Great Dane service dog, 120lb Isabella. Mel is insistent that Isabella goes wherever she does, so John must find a renter for her loft and the perfect two-bedroom apartment in the west village or Gramercy that will accommodate this enormous and rambunctious dog which is not an easy task in Manhattan.

CORE agent Limor Nesher has a new listing in East Harlem; a townhouse with a commercial space currently used as a gallery on the first floor. Limor's biggest challenge is to lure downtown buyers to this uptown property. By inviting brokers and buyers to participate in ArtCrawl, East Harlem's gallery art tour, she hopes that people will see a new, cool, hipper side to this burgeoning neighborhood.ELLIMAN's Ann Cutbill Lenane is challenged to find an elegant, multi-million dollar 10,000 square foot property for the Kip's Bay Boys and Girls Club to hold their much anticipated annual fundraiser. The building will be transformed into a showcase for some of the nation's best interior designers. Not only does Ann have to find a suitable location for the event quickly, but she needs to convince these die-hard 'Eastsiders' that there are beautiful and suitable properties on the West Side.

Elliman's Ann Lenane has a new client looking for an apartment with outdoor space. Now that her son is involved in weekend sports, the family is unable to get away to their country house as often as they'd like, so they want a new home with an outdoor area that they can all enjoy. Sabrina and Samantha Kleier are sought out by a family in Atlantic Beach who need to rent out their family home. At first, the girls are hesitant to commit, because although they have spent many summers in this beach community, it is not their real estate turf, plus it will be hard for them to show the house often since they live and work in the city.

Warburg's Rebecca Edwardson's clients are only interested in selling their 6,000 square foot apartment if they can find a comparable new place, along with ample outdoor space. Rebecca's challenge is that her clients are incredibly particular with their criteria. Sabrina Kleier is approached by her old client, a professional athlete, to help him sell the one-bedroom apartment that Sabrina originally helped him purchase a few years ago. The challenge is that since Sabrina's client purchased the unit, the market has changed and there is a glut of inventory in the neighborhood.

Deb's latest clients are considering selling their large apartment in Tribeca, so they can downsize to a smaller two-bedroom apartment. They're nearing retirement and their lifestyle needs have changed. But, before they make the decision to sell, they want to see what inventory is out there. Recently featured in Forbes' magazine influential Top 30-under-30 list, Jarrod Randolph, CORE's newest agent, has been making a name for himself in the city selling out high-profile new developments. He now has his first listing with CORE, so he needs to prove himself not only within the company but as 'someone to watch' in NYC real estate.

When Lucie Holt is approached by a developer to help brand, market, and rent out an entire building of luxury apartments, located in a hip, downtown neighborhood, she jumps at the chance. But this opportunity is a big risk, because it's the first time Lucie is marketing and managing an entire building. Warburg's Leslie Modell has been asked by her friend Nina to help resolve a delicate family matter. Nina wants to sell her large 2 bed/2 bath apartment to her daughter Samantha and her family, who currently live in a much smaller 2 bed/1 bath apartment in the same building. Both mom and daughter want their relationship to stay strong and are extremely worried about the negotiations.

A few years ago, Sabrina successfully sold her client, Charlie Matthau's NYC apartment. Charlie has since moved to LA, but now he and his wife, Ashley need a place in NYC to accommodate their increasingly bi-coastal lifestyle. Sabrina's challenge is that Charlie and Ashley have very distinctive styles, and they are polar opposites. Sabrina's strategy will be in trying to find properties that appeal to both of their tastes. Halstead's Ivana Tagliamonte is challenged with selling a beautiful, but empty, $2.25M Tribeca Loft in a building where other available apartments are already staged. Ivana is willing to forgo some of her commission to jazz up the space. If Ivana can outdo, outshow, and outstage the other listings, she can make the sale and expect future referrals.

A family with an expanding brood reaches out to agent GieFaan Kim to help them sell their charming East Village apartment ASAP! With a rare 900 sq. ft. terrace as a feature, finding a buyer should be a piece of cake. But to get potential buyers to see past the scaffolding covering the apartment's outdoor space is a hurdle. Richard Steinberg needs to quickly sell a repeat client's gorgeous, but imperfectly located, 4 bed, 4 bath on the UES. But negative feedback about the home's proximity to a busy subway stop throws a wrench in the works.

Warburg's Rebecca Edwardson's clients are only interested in selling their 6,000 square foot apartment if they can find a comparable new place, along with ample outdoor space. Rebecca's challenge is that her clients are incredibly particular with their criteria. Sabrina Kleier is approached by her old client, a professional athlete, to help him sell the one-bedroom apartment that Sabrina originally helped him purchase a few years ago. The challenge is that since Sabrina's client purchased the unit, the market has changed and there is a glut of inventory in the neighborhood.

CORE's Tom Postilio and Mickey Conlon have been challenged with revitalizing a stale listing on the market for a year: a $2.2M pied-a-terre owned by legendary actress Joan Collins. Joan is counting on them to get the job done after listing with three previous brokers. Agent Deborah Lupard has friends who own a beautiful, historic house in New Paltz. They're ready to sell and move onto the next chapter of their lives; so, they enlist Deborah's help with selling their property. Because Deborah's not familiar with real estate in New Paltz, she decides to find the right local agent with whom she can team up.

Jennifer Gross is helping her boyfriend in his search for a one-bedroom village apartment and has enlisted the help of Core's Vickey Barron. After looking at three different places, Vickey tells Jennifer that the apartment she likes the most is in a building where dogs must first be interviewed by the co-op board. Rental Broker Jason Saft is helping his post-break up client Steve decide if he should continue renting out the Chelsea loft he's owned throughout his 30s, or sell it and embark on the next chapter of his life.

Michele and Laurel of GHK have a listing for a unique 1-bedroom apartment owned by a Salsa-dancing, party-hosting performer of a client who must sell quickly because she's moving to LA for work. The challenge is that this unique apartment will be difficult to price and market because there are no comparable properties in the neighborhood. So they'll market the best feature of the apartment; its party pad status. Elliman's Frances Katzen is faced with selling the last three units in a condo with no frills, in an unpopular Hell's Kitchen location. Her boss has trusted her to offer unusual incentives for buyers including covering the cost of a year membership at any offsite gym, and a free designer consultation.

Busy wife and mom, Deana Lenz, turns to agent Ann Lenane for help. Needing to payback student loans and finance a new career, Deana's thinking of selling the family apartment and downsizing to something more cost effective. But, she worries about finding something suitable for her, her two daughters, and husband in a lower price range. Deborah Lupard's clients, Udi and Vered Behr, are empty nesters who have listed their Tribeca loft now that their kids are grown. Deb is faced with a number of challenges. The Behrs love their artsy and very nested apartment and won't sell unless they get their price and that pressure alone is a nightmare for any broker.