A Very British Hotel Chain: Inside Best Western

Best Western's recently-hired and youngest-ever CEO, Rob Paterson, goes about rejuvenating the brand, and hotel inspector Alasdair assesses whether a newly-signed hotel is up to brand standards

Mark and Terii race to sign as many new hotels as possible, and Mrs Best Western Heather has an out-of-this-world idea to attract more business for Yew Lodge

Mark has ambitious plans to repurpose an old job centre, Terii chases the company's biggest-ever deal, Alasdair visits a swanky new hotel in Edinburgh, and CEO Rob plans the Christmas video campaign