Swingers: How To Win An Election

Australia has become a nation of swingers - politically at least. Increasingly we have less party loyalty and are more likely to switch our vote. Casey Briggs finds out who swing voters are and how they view this election.

Election campaigns are one big marketing exercise, but swing voters are losing track of what the major parties stand for. Casey Briggs investigates how the parties lost their marketing mojo and what it means for Australian politics.

Voters are increasingly looking beyond the major parties, to a slew of independents and minor parties. A hung parliament seems relatively likely this election. The last time we had a hung parliament, in 2010, it took 17 days to sort out the final result. Now those involved have a tip or two for the players in 2025.

Politicians are travelling the country, from carefully choreographed photo op to carefully choreographed photo op. What are campaigns for and do they change votes? Casey Briggs joins a campaign bus to find out.