In the very first episode - "Noddy Goes to Toyland" - Noddy doesn't actually have a name, or indeed, that blue hat with a bell on the end. He is encountered en route to Toytown - or more precisely - struck by Big Ears the Brownie on his bicycle after he encounters him in the middle of the Toytown road. The lad has run away from his Toymaker.

Noddy has to find a way to make money for himself as he settles into life in Toy Town. Will he find a job cleaning houses and washing cars? Or will his new car help him earn money?