After his controversial departure from K-Pop stardom, Jay returns to his roots to define his own legacy an independent artist. Nine years later, Jay prepares for his greatest challenge yet – crossing over into the U.S. market as the first Asian American artist signed to Roc Nation.

Despite his success overseas, Jay must surmount a new set of challenges as he contends for a place in the insular American music market in which Asian Americans still struggle to find representation. Interviews with artists signed to his Seoul-based label, AOMG, chronicle the vision and hustle that fueled its rise to prominence.

Jay is constantly challenged to be taken seriously within a genre in which authenticity is central to its ethos. Working to bridge the gap between the two cultures he identifies and opens dialogue about cultural appropriation and what it means to be “authentic” in today’s complex cultural landscape.

Jay is constantly challenged to be taken seriously within a genre in which authenticity is central to its ethos. Working to bridge the gap between the two cultures he identifies and opens dialogue about cultural appropriation and what it means to be “authentic” in today’s complex cultural landscape.