Supermarket Own-Brands: The Big Taste Test

In episode one, it's the mega brands versus the dupes. There are not many people on this planet who haven't heard of Coca-Cola. It's the biggest food and drink brand in the world, with the recipe of their famous signature drink a closely guarded secret. Surely a supermarket own brand can't concoct a drink that rivals or even beats the taste of Coca-Cola for a fraction of the price!! Or can it? We put seven dupe colas up against the might of the American giant.

This episode get a little more luxurious. There was a time when we could only dream of having life's little luxuries on a regular basis. They used to only be afforded for special occasions like birthdays or Christmas. And then the supermarket own brands changed the game. Now we can get extra creamy chocolate, Wagyu beef, expensive French perfume and even champagne on a daily basis. And they are not here to just make up the numbers. They are rivalling and sometimes beating the big-hitting luxury brands out there.

In this episode we look at those store cupboard staples. The items we fill our baskets and trolleys with week in week out. We spend over eight months of our lives in the supermarket and have tens of thousands of products to choose from. Brands are often ingrained into us and evoke memories of our childhood. The ketchup we had or the cereal we ate. Own brands used to be unappealing and boring. But now everything has changed. The packaging is cheeky, the names are even cheekier and the taste? …Well we aim to find out, as our panel eat their way through beans, bread and soup to name a few.