A southern gospel singer picking up the pieces from a divorce, a kids' birthday party entertainer, and a longshoreman who likes to party compete to get their cakes on supermarket shelves across the country. After receiving advice from the mentors, the cooks head into the kitchen to revamp their recipes in only 90 minutes. As the tension heats up in the kitchen, one cook discovers that while he likes his cognac cake to be a dessert and drink in one, not everyone wants to get buzzed! After reformatting their recipes, the cooks' dishes are presented to a focus group of newlyweds who decide which cakes really rise to the occasion.

A Russian immigrant with a dream, a Portuguese-American cook with a treasured family recipe and a food truck entrepreneur trying to make his father proud compete to get their international food products on supermarket shelves across the country. After receiving advice from the mentors, the cooks head into the kitchen to revamp their recipes in only 90 minutes. As the tension heats up in the kitchen, one cook discovers he has to make some tough decisions to bring his costs down, while another refuses to tweak her perfect recipe. The cooks' revamped dishes are presented to a focus group of food bloggers.

A schoolteacher on a mission, a food truck entrepreneur, and a businessman with a passion for eating bugs compete to get their natural food products on supermarket shelves across the country. After receiving advice from the mentors, the cooks head into the kitchen to revamp their recipes in only 90 minutes. As the tension heats up in the kitchen, one cook discovers that the caloric content of her "healthy alternative" is through the roof. After reformatting their recipes, the cooks' dishes are presented to a focus group of fitness trainers who must decide which two dishes have what it takes to provide healthy alternatives to America's favorite foods.

An unemployed mom with a resilient personality, a competitive "It Girl" and an injured stuntman compete to get their baked goods on supermarket shelves across the country. After receiving advice from the mentors, the cooks head into the kitchen to revamp their recipes in only 90 minutes. As the tension heats up in the kitchen, one cook discovers that making decisions on the fly isn't as easy as he thought it'd be! After reformatting their recipes, the cooks' dishes are presented to a focus group of professional bakers who must decide which dishes have what it takes to become America's next favorite indulgence.

A blogger who cooks everything with beer, a Jamaican mom finally pursuing a dream of her own, and a valley girl turned health counselor compete to get their food products on supermarket shelves across the country. After receiving advice from the mentors, the cooks head into the kitchen to revamp their recipes in only 90 minutes. As the tension heats up in the kitchen, one cook discovers to her dismay that in order to reduce her price point she may have to compromise on her most important ingredient! After reformatting their recipes, the cooks' dishes are presented to a focus group of LA's top party planners who must decide which two dishes have what it takes to make a dent in an over 70 billion dollar industry.

A small business owner who lost everything, a busy single mom and a vegan pin-up model compete to get their sauces on supermarket shelves across the country. After receiving advice from the mentors, the cooks head into the kitchen to revamp their recipes in only 90 minutes. As the tension heats up in the kitchen, one cook discovers that more cheese is not necessarily a recipe for success! After reformatting their recipes, the cooks' dishes are presented to a focus group of discerning culinary students who must decide which two sauces have the power to turn a good meal into a great one.

A high-strung executive chef, a creatively frustrated film grip and an entrepreneurial mom compete to get their snack products on supermarket shelves across the country. After receiving advice from the mentors, the cooks head into the kitchen to revamp their recipes in only 90 minutes. As the tension heats up in the kitchen, one cook insists on hand-chopping her vegetables only to have an accident that almost puts her out of commission! After reformatting their recipes, the cooks' dishes are presented to a focus group of college kids who must decide which two snacks have the potential to become the next American obsession.

A debt collector in search of a new career, an Iraq war widow struggling to support four kids and a California dreamer compete to get their product on supermarket shelves across the country. After receiving advice from the mentors, the cooks head into the kitchen to revamp their recipes in only 90 minutes. As the tension heats up in the kitchen, one cook discovers that in order to avoid a health catastrophe he has to make big changes to his product! After reformatting their recipes, the cooks' barbeque products are presented to a focus group of die-hard tailgaters who must decide which dishes are really bringing their "A game" to the table.

A daughter trying to save her family's restaurant dynasty, a fitness instructor struggling to make ends meet, and a food truck owner who wants to be a superhero to his kids compete to get their dinner entrees on supermarket shelves across the country. After receiving advice from the mentors, the cooks head into the kitchen to revamp their recipes in only 90 minutes. As the tension heats up in the kitchen, one cook discovers that an extremely high price point is putting her family tradition in jeopardy of never getting on the shelves. After reformatting their recipes, the cooks' dishes are presented to a focus group of working parents who must decide which dishes have what it takes to make a dent in the supermarket's most profitable category!