In need of a car, wardrobe designer Skylar learns about a Ford program where industry peeps can try out cars for free. Skylar meets the program director who helps her out, but when she gets her new Ford Escape, Skylar finds it comes with a man named Barry.

Skylar learns she’s unwittingly signed into a program where Barry is with her 24/7, to act as her product specialist and “report” on their experiences with the Escape. She quickly discovers Barry isn’t going to be a passive piece of luggage in her life.

During a commercial shoot, star Shannen Doherty asks Skylar to look after her annoying dog, Mimsy. Skylar passes the task off to Barry, but in his care Mimsy accidentally ingests Skylar’s Bluetooth headset.

Skylar learns she’ll be on a shoot with her idol, Scott Schuman, the blogger and fashion photographer who created “The Sartorialist.” When Barry introduces her, Skylar adopts a British accent – which she’s forced to carry on in front of all her coworkers.

While working on a commercial for a kids’ energy drink, Skylar meets Carrie – who is also taking part in the Escape program, but Carrie’s “product specialist” is a hunk. He’s everything Barry isn’t.

Skylar works a student film about a drug deal gone wrong. She is forced to drive home with the prop cocaine and some real-life thugs mistake the prop for the real thing and a chase ensues through LA , with Skylar ending up being detained by the police.

Skylar visits Barry’s boss to find that the marketing agency transformed into a company called “World of Boxes.” Skylar gets a copy of her contract in the mail and discovers that Barry working the underwear shoot was a violation in the contract.

Now Barry-free, Skylar lands a gig on a Civil War period drama. On set, she starts to read Barry’s blog and realizes he’s a good friend to her. Skylar later finds Barry back at her house, and they make up – not to the extent that Barry fantasizes about.