Dopamine (Or Why You're Addicted to Apps)

Are you spending hours of your day swiping left and right on Tinder? It’s normal as the app was created to be addictive by activating dopamine in your brain with every swipe drawing you in further.

Facebook is addictive. Taking advantage of our basic human instinct to socialise, the social network harvests unimaginably large amounts of personal data while never quite fulfilling our thirst for social validation.

Are you wasting hours on Candy Crush when you really should be working? Appealing to our inner sense of order, the video game that millions play on their smartphones is built to draw you in with some clever sales techniques.

Is Instagram irresistible for you? The app was made that way to appeal to your basic need for social validation.

With sophisticated algorithms using deep learning, Youtube offers users irresistible video recommendations that become ever more sensationalist or even conspiratorial.

Snapchat is so much fun you can’t stop yourself from getting addicted. Using the universal concept of giving and receiving gifts to keep us interacting, the messaging app gnaws its way into our lives.

You’ve made a decision to become an Uber driver hoping to make some money and be your own boss. But with Uber's clever use of nudge theory, the reality isn’t quite what you hoped for.

Do you constantly check twitter on your smartphone for the latest tweets? Preying on our fear of missing out (fomo), Twitter has harnessed our natural anxiety to make…. a lot of money.