Side Hustlers

With life-changing investments on the line, a new group of female entrepreneurs pitch their businesses in hopes of earning mentorship from investors Ashley Graham (Knix, Bobbie, Partake Foods) and Emma Grede (Good American, Skims, Safely). Only a select few will move forward, so the competition is fierce to determine which founders have what it takes to transform their side hustle into their main hustle and launch the next multi-million-dollar company.

The Side Hustlers meet with investors Ashley Graham and Emma Grede, hoping to prove their businesses’ potential and secure mentorship. Emma grows frustrated with one of her entrepreneur’s lack of truthfulness surrounding their business, causing her mentorship to be at risk. After analyzing the numbers, Ashley faces a tough decision when it comes to the future of working with one of her founders.

Tasked with hitting the streets to learn about their brands through others' eyes, some of the mentees impress their mentors with their progress while others begin to crack; an investor no longer sees potential success in her hustler.

With the final pitches around the corner, Ashley and Emma challenge the women to host a marketing event to promote their businesses and themselves; some of them exceed their mentor's expectations, while others miss the mark.

After weeks of hard work, the hustlers present their final pitches in hopes of proving to their mentors that they're ready to take their businesses to the next level; some hustlers will go home empty handed while others will secure investments.