PBS Game/Show

The Game Design of IKEA (1x58)

Air date: Nov 18, 2014

WHY DOES IT FEEL SO GREAT to walk through an IKEA? In fact, it feels a lot like beating a videogame, complete with awards in the form of delicious cinnamon rolls once you make your way through the bowels of the warehouse level. And the whole main floor is a maze, filled with specific themed areas and… WAIT, IS IKEA A VIDEOGAME?