Cool Japan

Stationery (2014x9)

Air date: May 04, 2014

Japanese stationery, with its high-performance and playful spirit, is gaining a reputation overseas. Considerable attention is also given to it as souvenirs by foreigners visiting Japan. Also, a major stationery store amazed foreigners with its wide variety of products. "We could spend a whole day there!" was their impression of the place. Unique erasers elaborately replicating sweets and vehicles were being produced at a rubber factory where many children come to visit. The program will also introduce a story of 7 years worth of tenacity in developing a groundbreaking mechanical pencil that facilitates writing by keeping the tip of the lead always sharp and pointed.