PBS Idea Channel

What Do Hot Sauce Labels Say About America? (3x27)

Air date: Oct 01, 2014

Peppers are the essence of hot sauce, and hot sauce is the essence of spicy. You might be a hot sauce lover, but how much thought have you given their labels? If you've ever taken a second to examine them, you might notice some patterns and similarities amongst them. What does this say about Americans' attitude towards hot sauces, or even food in general?