PBS Idea Channel

Is a Tagged Instagram More Than Just a Photo? (2x5)

Air date: Apr 24, 2013

Here's an idea: a tagged Instagram is more than just a photo. Sure, Instagram is pretty awesome, but it's even more #INTERESTING than you think! The hashtag, so simple and ubiquitous, raises the image from mere photo to a new complex entity. An extension of the social media aspect of the Instagram app, the hashtag enhances searchability and allows connection to a variety of communities. Some tags can definitely be redundant or even useless, but the right ones can add context, greater meaning to the picture, and chronicle our changing relationship to Photography!!!