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A Message From HBO Max About Our Name (2025x9)

Air date: May 15, 2025

In 2023 we rebranded to Max after our marketing accidentally deleted half of our logo during a manic episode. It was an incident that our friends, family, subscribers, and shareholders called “stupid” and “bad”. And to that we say: haven’t you ever tried bangs? Well think of Max as our bangs. Bangs that we had for a year and half out of pure stubbornness but now we’re hitting control Z on that keyboard and adding the HBO back in! It’s a move that some are calling exhausting but we’re calling “a Demi Lovato”.