Shane Smith Has Questions

Billion-Dollar Blueprint With Mike Cessario (2025x18)

Air date: Aug 14, 2025

Shane sits down with Liquid Death Founder/CEO Mike Cessario to talk branding, politics, and the power of provocation. They dive into how Liquid Death turned Internet hate into a billion-dollar water brand, why execution matters more than ideas, and how cultural tension fuels marketing breakthroughs.