Drinking to a Better Life: Non-Alcoholic Beverages Are Transforming Japan (2025x24)
Air date: Jun 19, 2025
Non-alcoholic beverages are booming in Japan. The market has expanded six-fold over the past 15 years, and even medical professionals are starting to recognize their potential. One survey found they can cut alcohol intake by 30% among regular drinkers. Together with an expert and a booze-loving guest, we look at how non-alcoholic drinks are changing Japanese society, from a clinic that "prescribes" them to patients, to a major sportswear maker that has developed an alcohol-free beer for enjoying after exercise.
Guests:
YOU (Media personality)
Yoshimoto Hisashi (Director, Research and Development Center for Lifestyle Innovation, University of Tsukuba)
