Japanology Plus mini

Male Aesthetics (2024x8)

Air date: Sep 06, 2024

Male cosmetics are popular products in Japan, even as challenging economic conditions continue. Social media and the increase of remote work meetings have contributed to a growing concern among men about their appearance. The popularity of hair removal treatments is evidence of that trend. But a look back at Japanese history shows that men have used cosmetic products for over a thousand years. We look at the evolution of male aesthetics in Japan.