PBS Idea Channel

How Will The Animated GIF Affect The Presidential Election? (1x28)

Air date: Nov 01, 2012

The animated GIF has had a long and fascinating history, but the GIF took a giant leap forward this year when it became part of the 2012 Presidential Election!!! This election season, GIFs of Obama, Romney, Biden and Ryan, populated not only Tumblr and Buzzfeed, but also media heavyweights like The Atlantic, Forbes, and The Wall Street Journal. It became the perfect vehicle to capture a reaction, a gaffe or hilarious election moment and stream it ad infinitum. Will the Graphics Interchange Format swing the election for Obama or Romney? Probably not, but it's a pretty bold step for our pal the GIF!!!