The Curious Entrepreneur

Doug Renfro - Energizing a Family Business (1x7)

Air date: Jan 30, 2019

As the fourth generation to head up Mrs. Renfro's Salsa, Doug Renfro knew the business inside and out-and he knew it needed to change in order to stay viable. This in-depth interview examines how Renfro's innovation helped his 50-year-old family business become one of the top ten salsa manufacturers in the U.S.