Dispatches

Secrets of Poundland (2012x18)

Air date: Sep 17, 2012

As other High Street retailers struggle for survival, discount leader Poundland is booming. With a new store opening on average every five days, its pre-tax profits are up an astonishing 50% in a year. In this Dispatches investigation, Harry Wallop asks how Poundland sells so cheaply, yet makes so much money.