The Money Programme

Coke's Water Bomb (2004x5)

Air date: Jun 16, 2004

In February of [2004] Coca-Cola launched Dasani bottled water on the UK market with high hopes that the success the brand enjoyed in the US would soon be replicated across Europe. Yetjust five weeks later the entire stock was withdrawn from sale, with the loss of millions of pounds, after the source of Dasani was revealed to be tap water from Sidcup in Kent. The Money Programme investigates how such a successful company could have got a key product launch so badly wrong.