Business Wars

Denim Wars | The Unravelling (44x6)

Air date: Nov 18, 2020

It's 1999 and Levi's is a company in trouble. It's drowning in debt, out of fashion, and hobbled by sub-par distribution. But while Levi's searches for a way to make a comeback, a new, fast-growing enemy is out to convince people to abandon jeans altogether.