Conversations with Jim Zirin

What is the Secret of Zagat's Success? (1x2)

Air date: Jul 06, 2017

Conversations in the Digital Age with Jim Zirin – In the 1970s, Nina and Tim Zagat as a hobby began to survey restaurant goers. They then processed the surveys and produced an eponymous restaurant guide that flourished into a major brand and a multi-million dollar business. They tell Jim how they did it with marketing skills and promotional instincts, and even disclose a few business secrets.